Jetstar Asia Airways Pte Ltd (捷星亚洲航空公司)

Objective: To provide consistent low fares to Australian, New Zealand and Asian leisure travellers.

Vision: To provide a fresh and vibrant approach towards low cost travel in the region.

Jetstar’s Australian operation is wholly owned by Qantas but is managed separately and operates independently. Our Australian headquarters are in Melbourne. Jetstar’s intra Asian operation is a Singapore-based partnership between Qantas (49%), local businessmen Tony Chew (22%) and FF Wong (10%) and Temasek Holdings (19%) with the hub based in Singapore.

Due to its belated entry into the market, the airline intended to differentiate itself from its competitors by flying to any destination within a 5-hour radius from Singapore. Jetstar take pride in keeping costs to a minimum in order to allow customers to travel more often and achieving a comfortable and enjoyable travel experience through its' brand-new fleet, great destinations and friendly crew.

Jetstar Asia and Valuair merged on the 24 July 2005, in the first major consolidation of Southeast Asia's crowded low-cost airline industry. Jetstar Asia and Valuair said they would continue to operate their normal routes under their own brands in the meantime, with little or no change to the service offered by either airline. The new company is to expect a cash injection of around more than 50 million Singapore dollars in fresh capital into the new entity, largely to be provided by Qantas.

Purpose of Site: In the technology-savy age, the setting up of an interactive online website provides another mode of purchase for consumers which ease convenience for both companies and individuals. It allows consumers to check the availability of flight, confirm their bookings and purchases at the comfort of their home or office. In addition, the consumers are able to access the website 24/7 and according to their availability of spare time.

Business Strategy: Click and Mortar

Business Model: Business-to-Business (B-to-B) and Business-to-Consumer (B-to-C)

Procedures for Payment Scheme:
Search - Select Flight -Passengers and Payment - Confirmation

Step 1: Search
The consumer has to select his/her departing and arrival destination along with the prefered date of travel.

Step 2: Select Flight
The consumer will have to make a choice between the 2 flights that took off during the day. There is a variation in price according to whether the consumer is interested in getting the JetFlex or JetSaver.

Step 3: Passengers and Payment
After confirmation of the flight, the booking summary will be generated and the consumer will be led to the payment stage.

There are numerous payment methods offered by Jetstar including payment online by international credit cards or offline at SingPost or 7-11. Jetstar allows up to 48 hours prior to the time of booking for offline payment at the destinated outlets.

In terms of online payment, they allow payments by international credit cards or through the vouchers issued.

At the payment stage, the IP address will be recorded for security reasons and also as a mode of evidence should credit card fraud cases occur.

Step 4: Confirmation
Once the payment is verified, Jetstar will send a copy of the booking reference to the registered email address.


Links: Jetstar advertised various links to prepare a customer for his/her travel, some of the links include, insurance, hotel deals and most importantly, a free online download of the destination guide for your arrival country.

With the advertising of links all in one portal, it will ease the convenience of consumers in sourcing for their required needs. Jetstar understand that their customers are interested in low air fares, therefore, they ensures that the links advertised are also of reasonable pricing.

Using everyday POSB card to pay for the purchases will entitle the customers to a 5% discount.

Additional Features: Jetstar is deem on providing the lowest fare for travel to various destinations, therefore, if customers find published internet airfare on another airline that is lower than the lowest available 3K JetSaver fare on Jetstar.com - for a direct flight on the same route at a comparable time, and he/she purchase the JetSaver fare through their call centre, Jetstar will email the consumer a Jetstar voucher for double the fare difference, provided they can verify the lower fare when the consumer calls to book.

Design Scheme, Graphics: User Friendly. Eye Catching with its' vibrant colours
Jetstar’s website has been designed such that users can access and navigate easily. The booking system for flight tickets have been placed in a way such that users can book their tickets in an instant without having the trouble to click on other links to proceed to the booking system. The features and services have been arranged neatly for user to browse through with ease.


Catching the attention of the user is one of the most important factors in enhancing the change of the consumers purchasing air tickets. Jetstar uses big fronts, bright colors and attractive prices to catch the attention of the user.
Color contrasting is also an important factor for viewing pleasure, therefore, Jetstar made a right choice in choosing distinctive colours such as orange and white for the background and catchy verses for the upcoming promotions.

Strength:
(1) Jetstar provides a free online booking of seats whereas, other budget carriers (Tiger Airways) only allow booking of seats at a fee.
(2) Jetstar allows a differentiation in cost which provides the customers with a choice of purchasing the JetFlex or JetSaver.
(3) Jetstar provides up to 20kg of bagagge allowance which is an increment of 5kg as compared to other budget carriers.
(4) Jetstar creates the option of special service assistance for the handicapped and pets that are travelling on-board the flight.
(5) Jetstar provides a Login Page for regular patrons and organizations which customize the entire shopping experience and allows Jetstar to recall their favourite destinations and desired promotion package.
(6) Jetstar provides different means of correspondance, which includes both emailing and contacting them via the hotline.
(7) Jetstar creates an online mailing list option such that when a customer signs up with them, he/she will be able to receive the latest promotions.
(8) Jetstar managed to maintain its' consistent standard of close to 100% of on-time performance which is a crucial factor for consumers as a delayed flight will alter their entire schedule.
(9) Jetstar provides a booking backtracking option such that customers are able to back-track and alter their flight details without having to make their way down to the store. It enhances convenience of the customer as they are able to alter the information at their own spare time.
(10) Jetstar creates a competiting advantage between them and their competitors by providing customers with vouchers should they find a published internet airfare on another airline that is lower than the lowest available 3K JetSaver fare on Jetstar.com.
Weakness:
(1) Jetstar might be challenged by the insufficient travel destinations available as customers will prefer to travel to different places each trip.
(2) Jetstar might lose out to their competitors as their flight charges of $434.00 on a two-way flight from Singapore to Hong Kong and back is only a $100.00 cheaper than the fare SIA provides on certain days. They may lose out in terms of lack of in-flight entertainment and applicable food charges which are attainable by purchasing tickets priced at $100.00 more.
(3) Jetstar might be challenged in terms of, cramped leg space for long hours flight.